In this episode, Brock talks with Greg Fischer. Greg is a former Marine Corps infantryman and currently running Burn Pit BBQ, a sauces and rub business he started from a recipe blog. Expect to learn how to instill an ownership mentality in your employees when starting a business. We talk about the cohort of men in the world today putting their job ahead of their family. Greg found himself drowning and never ending slew of emails and communication, even outside of working hours, which was the fuel for him to burn the boats and start a business. We also hear about his strategy on consumer packaged goods, how his distribution strategy mirrors strategies you've learned in combat overseas, why discounting products for deals like Prime Day don't work, and why influencers tend to be overrated in the CPG space.
Episode Resources:
Greg on Linkedin: https://www.linkedin.com/in/greg-fischer-3180b779/
Burn Pit BBQ: https://burnpitbbq.com/
Show Notes:
0:00 Intro to this episode.
1:36 Creating a content day.
4:31 Burn Pit BBQ
7:40 How did you decide to start your business?
14:53 The biggest difference between working for a small business and large business.
17:59 Why do most men not pursue their passions?
24:31 The role of a man.
28:17 What does it mean to serve your wife?
33:45 Managing expectations with a partner when quitting your job.
37:08 Burn the boats
40:34 Small business milestones
46:07 Strategies for building the brand.
49:21 Why they don't do prime day deals
54:46 Importance of sharing your story when building a business.
58:22 Lessons learned from breaking bottles during shipping.
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast - The podcast for veterans starting, buying, and scaling businesses. Show host, Brock Briggs, talks with veteran business owners and operators about the specific tactics used in their business and how to apply them.
Get a free weekly breakdown of the tactics from the discussion at https://www.scuttlebuttpodcast.co/.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/89-turning-a-bbq-blog-into-6-figures-in-sales-with-greg-fischer/
• Brock: https://www.brockbriggs.com/