Mark Harper is the former Optimus Prime Myspace page manager and the current CEO of We are the Mighty. Mark's early interest in film led him to pursuing a dual degree which landed him in the Combat Camera division of the US Air Force. Mark and his unit were in Iraq to film the 'purple fingers' which played a role in how he pitched himself to Hollywood. We discuss how media and content have evolved in the last two years and how that has influenced the type of content current and former service members are interested in. Lastly, we hear the founding story around We are the Mighty with cofounder David Gale of MTV. Mark cover's the business models the business has gone through, how he thinks about reaching millions of readers and watchers today, and how acquiring the Military Influencer Conference has set the stage for future growth.
You can reach out to and follow Mark on LinkedIn: https://www.linkedin.com/in/markharper147/
Resources:
We are the Mighty: https://www.wearethemighty.com/
Military Influencer Conference: https://militaryinfluencer.com/
Show Notes:
00:00 Episode Introduction
02:15 What are you most proud of, but don't get to tell people about?
05:08 Convincing the Air Force to allow majoring in film
10:37 Role and responsibilities of Combat Camera
16:00 Is physical harm a threat?
19:25 The line between public affairs and everybody else
24:15 How the Air Force gave a dream job and introduction to Hollywood
33:20 Content and Hollywood changes in the last 20 years
41:05 Paramount, a high end consumer electronics startup, and meeting David Gale starting We are the Mighty
47:06 How veterans consume content and finding initial traction
55:00 Business models WATM has grown through
01:05:10 The one driving goal and what WATM does today in size and reach
01:15:10 Acquiring the Military Influencer Conference
01:17:20 What veterans today really need
01:19:55 A closing story on Top Gun 2
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/44-once-upon-a-veteran-in-hollywood-with-mark-harper/
• Brock: https://www.brockbriggs.com/