In this episode, Brock speaks with Susan Maly. Susan is former Air Force and Booz Allen now working as a fractional Chief Strategy Officer for small technology companies. From this conversation, expect to learn how to structure your writing and how to speak more eloquently. Susan was a speechwriter during her time in the Air Force and has several simple ways to get your thoughts down on paper and connecting with your audience. You also learn about what strategy is why you need it in your business and the steps to implement it. Susan is an expert at translating the big vision you have in your head about what the future ought to look like down into the things you need to be doing in your life and business everyday to achieve those. She gives some helpful frameworks to think through and apply what you do and best practices for aligning your entire business towards one common goal.
Episode Resources:
Strategy Made Simple Newsletter: https://resources.malystrategies.com/newsletter
5 Tools for Your Strategy Toolkit: https://resources.malystrategies.com/5tools
Susan on LinkedIn: https://www.linkedin.com/in/susanmaly/
Show Notes:
00:00 Introduction to today’s episode.
01:45 Finding the space to have enough flow to write.
07:33 Susan shares excerpts from her book with her readers. She also writes a newsletter.
11:56 Being a speechwriter for a four star.
15:02 What are we trying to accomplish with this speech? What is the end goal so that we can frame everything around it?
20:26 What’s your hook? What is the story? How can you pull that through?
24:07 How did your dreams of getting out of the Air Force play into landing your role at Booz Allen?
31:12 What is strategy? What does it mean?
34:09 Do you think it’s possible to succeed in business without everything you describe?
39:19 Why there’s a need for management consulting companies.
42:18 What was the largest barrier to large organizations implementing change?
48:29 What is your vision for what your perfect future will look like?
52:13 When is the right time to hire?
56:57 The benefits of having a third party come in.
1:00:13 The importance of having a Northstar strategy.
1:05:27 The importance of having a written down North Star plan.
1:13:41 What would you take away from this conversation and implement it today?
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast - The podcast for veterans starting, buying, and scaling businesses. Show host, Brock Briggs, talks with veteran business owners and operators about the specific tactics used in their business and how to apply them.
Get a free weekly breakdown of the tactics from the discussion at https://www.scuttlebuttpodcast.co/.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/83-defining-and-executing-business-strategy-with-susan-maly/
• Brock: https://www.brockbriggs.com/