In this episode, Brock speaks with Mike Jones. In this conversation, Mike talks about how to do targeted networking with a particular focus on raising money for a business, as well as running effective meetings with people. We talked about him launching one of the first Crossfit gyms in Minneapolis back in 2009. And how we use learnings from that to co found his own fitness company, Alchemy 365, a boutique fitness brand. Mike also talks about EOS or Entrepreneurial Operating System, why it's a valuable back into any business and how to implement it in your own company.
Episode Resources:
Mike on LinkedIn: https://www.linkedin.com/in/mike-jones-bba32b2/
Alchemy 365: https://alchemy365.com/
Show Notes:
00:00 Episode Introduction
01:20 How to have a good meeting or networking call
06:56 Cold vs warm outreach
09:46 Best practices when it comes to networking to raise capital
17:21 The biggest driver of success: Confidence
21:09 Idea validation for new ventures
26:55 Launching the first Crossfit gym in Minneapolis
33:02 Crossfit business model and its influences on boutique fitness concepts
38:52 Acquiring customers and managing balance of capacity
45:05 Starting a new boutique fitness brand, Alchemy 365
52:21 Pricing strategies for new and existing products
57:34 Size and scale of Alchemy 365 and growth plans
01:02:30 What is EOS and why do businesses need it
01:07:08 Fractional executives
01:11:18 The biggest struggle businesses face implementing EOS
01:16:13 What implementing looks like in practice and costs involved
01:20:41 Common pitfalls and advice for young entrepreneurs
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast - The podcast for veterans starting, buying, and scaling businesses. Show host, Brock Briggs, talks with veteran business owners and operators about the specific tactics used in their business and how to apply them.
Get a free weekly breakdown of the tactics from the discussion at https://www.scuttlebuttpodcast.co/.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/78-building-a-boutique-fitness-brand-and-implementing-eos-with-mike-jones/
• Brock: https://www.brockbriggs.com/