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In this episode of Scuttlebutt Podcast, host Brock Briggs interviews Hal Fischer, a seasoned serial entrepreneur and former Air National Guard recruiter. They discuss Hal's journey from helping his father's roofing business to establishing one of the first military career fair expos, which was later acquired by private equity. Hal shares insights on sales and marketing, highlighting the importance of belief in what you're selling. The discussion covers avoiding perfectionism and taking action, acknowledging market feedback, and having a defined sales process. Hal emphasizes the significance of overcoming fear of rejection to become an effective salesperson. He also recommends several books, such as "Never Split the Difference" by Chris Voss and "The Attributes" by Rich Diviney. Hal advises taking imperfect, massive action and learning from experience. He promotes his newsletter, Startup Veteran, which features stories from veteran entrepreneurs as a valuable learning resource.
Listeners can learn about the intersection of sales and marketing, dealing with rejection, and the importance of taking action and learning from real-world practice in entrepreneurship.
In this episode, Brock talks with Hal Fischer. Hal is a former recruiter in the Air National Guard, a serial entrepreneur with several exits, and is one hell of a salesman. Expect to hear how his sales expertise helped to build one of the first military career fair expos which ended up being acquired by private equity. You'll get a discussion on when it's time to exit a company and how to suss out salesmen with malicious intent. Hal also breaks down his five steps of a sales process, the relationship between sales and marketing, and why the biggest thing you need to become an effective salesperson is overcoming fear of rejection.
Episode Resources:
Show Notes:
Intro to this episode. 0:00
Perfectionism and the ego. 1:29
The importance of selling what you think is good enough. 4:41
How did you get into the field? 7:01
Hal's personal story 9:32
Marketing and Sales relationship. 15:36
What problems are worth working on? 18:38
Creating the first military job fair. 24:34
Private equity buyouts of in person events. 27:06
How self-awareness can help you decide where to insert yourself. 33:03
What is the definition of sales? 36:02
The importance of having a sales process. 42:33
How to ask for the sale 45:51
Why kids are great examples of how to be a salesman. 51:14
What books and resources do you recommend? 53:54
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/
• Brock: https://www.brockbriggs.com/
